[Download] "Insights on Geoffrey Moore’s Crossing the Chasm by Instaread" by Instaread # Book PDF Kindle ePub Free
eBook details
- Title: Insights on Geoffrey Moore’s Crossing the Chasm by Instaread
- Author : Instaread
- Release Date : January 11, 2018
- Genre: Study Aids,Books,Reference,
- Pages : * pages
- Size : 227 KB
Description
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development...
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